About us

We are brand builders, your partner in beauty for all things promotional planning and assortment composition.  

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Our high service level sets us apart from other beauty distributors on the market. Thanks to our own internal warehousing and order picking, we can respond quickly and efficiently to queries and orders: often even within 48 hours. The make-up products are carefully packed so that they end up in your shop display break-free and undamaged.  

Speaking of those displays, our team of representatives jumps in at regular intervals to help you update or complement our displays and furniture. When you place your first order, we will also install the displays for you. And are you still unsure which brands you should offer in your shop? Then together we look at the location of your shop, your target audience and available shop space, to come up with a fantastic concept. Total relief, that's what Lifoxy wants to do for you.  

At Lifoxy, we understand better than anyone that marketing and advertising is an important part of retail for many. We therefore see ourselves not only as distributors, but also as brand builders. Think of events with influencers and make-up gurus creating hype and experiences on social media when new product launches happen, and our own social media where we share tips & tricks. All you have to do is share on your own channels.  

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Years of experience make us a versatile and reliable partner for your beauty range - whether in store or online. Sound knowledge of make-up trends, perfumery and self-care: that's what you can expect from Lifoxy. 

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+

years of experience

international brands

+

products sold/year

Our team

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Yves Verdyck

CEO Managing Director – Founder

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Lindsay Van Den Heuvel

Sales & Management - Founder

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Myriam Bouadjadj

Sales & Marketing Manager

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Florian Gillis

Sales Representative

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Donna Van Dijck

Warehouse & Creative Designer

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Joke Verbinnen

Office & Fullfilment

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Lesley Van Ackeleyen

Warehouse & Logistics

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Ine Jenssen

Warehouse & Logistics

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Claudia Buschevichi

Warehouse & Facility

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Aline Verdyck

Mini Chief Glitter Officer